Skip to main content
smnify.

Product design that people understand on the first try

Screens tested with real people before anyone writes production code.

Use case · An insurance broker selling policies online

The sign-up form people gave up on

A composite of the projects we take on: the problem, what we built, and what changed. Pick an act to jump the film to it.

Who it is for

Is this you?

  • Founders turning an idea into a first product
  • Products where users stall, drop off or call support
  • Teams whose screens look different on every page

What you get

  • User interviews and usability tests
  • User flows and wireframes
  • Clickable prototype in Figma
  • Visual design for web and mobile
  • Design system with reusable components
  • Developer hand-off with specs, states and assets

Built with

  • Figma
  • FigJam
  • Maze
  • Storybook
  • Tailwind CSS
  • Lottie
  • Rive
  • Adobe Illustrator

What we cover

UI/UX design, in detail

Pick one part or the whole set. We scope only what your problem needs.

Research

  • User interviews
  • Usability testing
  • Analytics and funnel review
  • Journey maps

Product design

  • User flows and information architecture
  • Wireframes and prototypes
  • Visual design for web, iOS and Android
  • Empty, error and loading states

Design systems

  • Tokens, components and patterns
  • Figma libraries
  • Storybook in code
  • Accessibility built in (WCAG AA)

Brand and motion

  • Logo and visual identity
  • Illustration and icons
  • Motion and micro-interactions
  • Marketing pages and pitch decks

How it runs

From first call to ui/ux design in production

You see working software early and can change direction while it is still cheap.

  1. 01

    Listen

    We interview users and your team, review analytics and list where people get stuck.
  2. 02

    Sketch the flow

    We map the journey and wireframe the key screens before choosing colours or fonts.
  3. 03

    Prototype and test

    We build a clickable prototype and watch real users try it, then fix what trips them up.
  4. 04

    Design and hand off

    We finish the visual design and hand developers components, specs and every state.

Questions

UI/UX design: what people ask

Can you also build what you design?

Yes. Our designers and engineers work on the same team, so the design is checked for feasibility as it is made and built as tested.

We already have a design. Can you improve it?

Yes. We start with a short review and a few usability tests, then fix the screens that cause the most trouble first.

Do you design for accessibility?

Yes. We check contrast, type sizes, focus order and screen-reader labels in the design, and keep them in the component library.

Planning ui/ux design work?

Tell us where things get stuck today. We will reply with a plan, not a pitch.